What We’re Reading: May 23-27

Tech, tech, and more tech, offices, camping, viral videos, photography, and sales strategies!

When was the last time you defragged your hard drive? Extend the life of your laptop battery.

Who else has been holding out for the iPhone 7 release? Find out current rumors about the new model!

Maybe you don’t want a car that can drive itself, but you have to admit that some self-driving features like auto parking are pretty cool. Take that, driver’s ed!

We are also smartening up our houses, but what risks do we face when we connect to the IoT?

We don’t need to work in a playground, but we wouldn’t object to some of the office features that these companies offer. Joe Loong 2008 Joe Loong/flickr/2008

Nope. Never camping in Africa. Just nope.

Huurh huuguughghg aaaaahnr raaaaaahhgh raaaaaahhgh raaaaaahhgh hnnnhrrhhh! That’s Wookie for “this mask has gone as viral as the video!”

Which photographer will win this year’s National Geographic Photographer of the Year award?

Want to show your clients some home-baked love? Give these a shot!

Have you considered using newer technology to sell a home?

Google is trying to authenticate users by a method other than passwords.

 

What We’re Reading: May 16-20

Naturalism, commencement, exercise, salad, chemistry, AI, books, sharks, alternative housing, and ingenuity!

This building was inspired by sea life.

Quickmeme Quickmeme.com

It is that time of year again, and as we congratulate REALTOR® University’s latest graduating class, we also look at some standout commencement speeches.

Unless you live under a rock, you’ve probably heard about Tiny Houses, but have you heard the term Granny Pod?

We all want to be healthy, but some of us have trouble finding enjoyment in exercise. Here are some tricks to make it more palatable.

Speaking of health, we have learned it is National Salad Month. Find out the history behind famous salads! We call shenanigans on #7.

What are you made of? This calculator from the BBC breaks down your body’s make up.

Google has made its move on the AI personal assistant front.

Bill Gates is dipping his toes into the librarian field of readers’ advisory — see what he recommends!

Did your dad lie to you, too? Jaws was realTravelbag Ltd 2013 Travelbag Ltd/flickr/2013

You might not be too keen on this housing option after reading that last article…

How did it take this long to come up with a solution?

 

What We’re Reading: May 9-13

Tricks, division, design, mines, conglomerates, WiFi, urbanization, land, and ADHD.

Patience is a virtue — too bad we don’t always possess it! Here are ways to skip the lines at normally busy places.

Location, location, location. The ability to buy a home in a neighborhood with good schools is driving income segregation.

Necessity is the mother of invention, and, in this case, design.

Speaking of design, these homes are incredibleJenny Parkins 2015 Jenny Parkins/flickr/2015

This is a terrible version of Whack-A-Mole.

Well, if you’re going to buy coffee, you might as well follow up with a doughnut purchase.

Low on data? Know where to go for free WiFi!

Why are some suburbs trying to look more urban?

Russian, no money to spend, and in need of land wherever you can get it? You’re in luck!

We don’t have trouble focus — oh! a butterfly!

 

Trademark in the Archives, Part II: Promoting REALTOR®

In honor of the REALTOR® Trademark Centennial, we’ve looked back through the NAR Archives to share documents that tell the history of the term. The second post in this series looks at NAR’s early efforts to promote the new term to the public.

In less than a year, the word REALTOR® went from an idea in one member’s mind to an official term adopted by National Association of Real Estate Boards. While members had received notice of the approval via their new REALTOR® certificates, the general public lacked awareness that a new word had even been invented, let alone what it stood for.

REALTOR® logo, 1917.

REALTOR® logo, 1917.

To this end, the REALTOR® Committee was formed in February 1917, chaired by none other than Charles Chadbourn.  Among the committee’s earliest initiatives was the creation of an official logo for the term.  The final selection was a design from the Cincinnati Real Estate Board that featured the word REALTOR® in a striking block font.  Six years later this logo was replaced by the NAREB emblem, which endured as the Association’s emblem for another 56 years.  Members were encouraged to post the emblem in their offices, wear it on pins, and use in their communications and advertisements.

 

NAREB Emblem, 1923.

NAREB Emblem, 1923.

Recognizing that NAREB could enlist the popular press with help in making the term widely known, the REALTOR® Committee distributed a pamphlet to newspapers and other publishers beginning in 1923.  Titled “REALTOR®: Its Meaning and Use,” it provided a definition and history in order to ensure the term was properly represented in the press.

REALTOR®: Its Meaning and Use, 1923.

REALTOR®: Its Meaning and Use, 1923.

Yet another initiative that originated with the REALTOR® Committee was establishing an advertising service for local boards.  As declared in a 1926 mailing that promoted the service, “it has been pointed out that if the National Association would prepare copy for the use of its Member Boards, and such advertisements were widely used, the effect upon the public mind would be cumulative and all the results of a nation-wide campaign would accrue.”

These advertisements promoted the emblem…

Know Them by this Emblem Ad, 1926.

Know Them by this Emblem Ad, 1926.

The definition…

The Realtor and What He Means To You Pamphlet, page 2, 1931.

The Realtor and What He Means To You Pamphlet, page 2, 1931.

And the professionalism of the REALTOR®.

Sample ads, 1941.

Sample ads, 1941.

Of course, greater public awareness didn’t always translate to proper usage of the term.  The next post in this series will look at how NAREB addressed cases of REALTOR® misuse.

Top Field Guides for April 2016

Field Guides are one-stop resource packages on dozens of subjects of interest to REALTORS®. On each page you’ll find links to articles, books, web sites, statistics, and other material on each subject. The list of the most-used field guides from Information Central for the month of April 2016 was released today:

  1. Field Guide to Quick Real Estate Statistics
  2. Field Guide to Being a New REALTOR®
  3. Field Guide to 1031 Exchanges
  4. Field Guide to Opening a Real Estate Brokerage
  5. Field Guide to Preparing & Staging a House for Sale
  6. Field Guide to the TILA-RESPA Integrated Disclosure Rule-(TRID)
  7. Field Guide to Farming & Prospecting
  8. Field Guide to Compensation Plans for Real Estate Agents
  9. Field Guide to the Best Places to Live
  10. Field Guide to Marketing Tips for REALTORS®

Have an idea for a new field guide? Let us know!