New eBooks – November 2016

NAR members and Association staff can borrow up to six electronic books, digital audios and/or videos at no cost, through the Virtual Library eBooks Collection. Members can also borrow up to three books for 30 days from the Library Catalog for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.

1131+1=3: Changing the Equation with the Booming Hispanic Market
by Tony Dieste, Greg Knipp and Jim Wegerbauer
We have entered a new era in American demographics and Dieste has something new to say about marketing and selling to Hispanics. 1+1=3 is not based on academic theories. It’s based on experience. This book is first and foremost about myth busting. It shows that much of what some believe about the US Hispanic culture is false. Many American businesses get caught up in these misconceptions and make costly mistakes.

brain2 Weeks to a Younger Brain
by Gary Small and Gigi Vorgan
Misplacing your keys, forgetting someone’s name at a party, or coming home from the market without the most important item — these are just some of the many common memory slips we all experience from time to time. But such cognitive lapses don’t just plague middle-agers and seniors; UCLA studies indicate that forgetfulness begins much earlier in life. Scientists can detect subtle changes in the brain that coincide with mental decline by the time we reach age 40, and our findings show that people as young as 20 already have memory problems.

investThe 3 Simple Rules of Investing
by Michael Edesess, Kwok L. Tsui, Carol Fabbri and George Peacock
Managing your money can be stressful. And confusing and complicated advice from the financial industry just makes it harder. But as the authors of this clear, practical, and enlightening book—part financial guide, part exposé—prove, there are just three simple rules you need to follow and only a few investment products that are necessary for an ideal portfolio. That’s it. And the authors dispense with all that “expert” advice by deftly debunking what they call investing’s Seven Deadly Temptations. By embracing commonsense solutions and rejecting investments that seem enticing but are needlessly complex, overpriced, and risky, you’ll put not only yourself in a stronger position but the entire economy as well.

thinkingThe 4 Essentials of Entrepreneurial Thinking
by Cliff Michaels
In The 4 Essentials of Entrepreneurial Thinking, Cliff Michaels takes us on an inspirational journey while capturing the passion and wisdom of extraordinary people. On the cutting edge of life and business strategies for over 20 years, Cliff not only shares his triumphs and tribulations as an entrepreneur, he unleashes a fun system of timeless lessons anyone can follow. Drawing on classic mentors from da Vinci, Edison, and Mozart, to modern moguls like Jobs, Oprah, and Branson, Cliff suggests we all benefit from a real-world MBA – your Master’s in Basic Abilities. This fast-paced book raises the bar for learning success principles.

languagesThe 5 Languages of Appreciation in the Workplace
by Gary D. Chapman and Paul White
This book helps supervisors and managers effectively communicate appreciation and encouragement to their employees, resulting in higher levels of job satisfaction, healthier relationships between managers and employees, and decreased cases of burnout. Ideal for both the profit and non-profit sectors, the principles presented in this book have a proven history of success in businesses, schools, medical offices, churches, and industry. Each book contains an access code for the reader to take a comprehensive online MBA Inventory.

paths5 Magic Paths to Making a Fortune in Real Estate
by James E. A. Lumley
More and more people are discovering that real estate investing is a safe and affordable way to increase their cash flow and build lasting wealth. If you want to achieve financial freedom, then look no further. 5 Magic Paths to Making a Fortune in Real Estate reveals the proven real estate investment strategies that many of today’s millionaires used to make their fortunes. In fact, you don’t even need a lot of money to start investing and start putting cash in your pocket today!

employeesThe 7 Hidden Reasons Employees Leave
by Leigh Branham
People are four times more likely to leave a job because of something going on in the office than for an outside opportunity. Yet most managers blame employee turnover on the lure of other companies. . . even when the real factors are well within their control. Based on research performed by the prestigious Saratoga Institute, The 7 Hidden Reasons Employees Leave provides readers with real solutions for the costly problem of employee turnover. Readers will learn how to align employee expectations with the realities of the position, avoid job–person mismatches, and provide feedback and coaching that breed employee confidence. The book examines factors such as manager relationships, lack of trust in senior leadership, company culture and integrity, salary and benefits, and more—revealing what can be done to hold on to the people who provide the most value to the organization.

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